This story was originally published in May 2015 as part of the Whatever Happened to …? feature about Rochester’s haunts of yesteryear and is based on our archives. Morrell is a Rochester-based freelance writer. The closest one to us is a shop in DeWitt, Onondaga County. The company website lists Carvel shops in 18 states, with New York having the most, the vast majority of which are in eastern New York or downstate. "I was just about the last one in the Rochester area," he said. Enjoy our premium ice cream, take-home treats, sundaes, and handmade cakes. Silverman said it was around the time he got out. Visit your local North Street Shopping Center Carvel location at 1 Padanaram Rd. Silverman ran the Ridge-Hudson shop as a Carvel until about 1998, when he changed the name to "Walter's Ice Cream." He closed the shop and retired in 2001.Ī Carvel spokeswoman said she did not know when Carvel left the Rochester market. They went from 700 to, in a year or two, losing 300 stores that closed." "The take-home business was very important, with the cakes and whatnot," he said. In 1992, Carvel started selling its products in grocery stores, a move that Silverman said infuriated him and severely hurt franchisees. Corporate headquarters moved from Yonkers to Connecticut and later to Atlanta. was the nation's third-largest ice cream store, behind only Dairy Queen and Haagen-Dazs. By the time he died a year later at age 84, news accounts said Carvel Corp. Silverman estimated that Carvel had at least 10 stores in the Rochester area at one point, including shops in Greece, Panorama Plaza, Webster and Chili and on Culver Road by East High School.Ĭarvel sold the company in 1989 to an investment bank. I gave better quality and bigger portions." With the maple walnut, I increased the maple and the walnut. We had 25-plus flavors of hard ice cream. "I threw that out the window," said Silverman, now 92. He didn't pay attention to the corporate standard operating procedures. Silverman said he took a lot of liberties to benefit customers. Hope Avenue in 1952 before moving to the Irondequoit store a decade later and becoming owner at Ridge-Hudson in 1969. The company began with soft ice cream but added hard flavors in the late 1960s, Silverman said. "His pitches to 'Please visit your local Carvel store' became known to millions," stated a 1990 Times-Union article.Ĭarvel started with walk-up stands that later became stores. The New York Times went further in a 1979 story, saying Carvel was "on the enemies list of every elocution teacher who ever watched him transform a television commercial to a 60-second comedy of syntactical errors."īut people loved the commercials and became dedicated customers. He used a unique intonation and cadence to market his ice cream and grow the business even the corporate profile said his voice was "described as a cross between the marble-mouthed gravel of Marlon Brando's character in The Godfather and the loveable, Cowardly Lion in The Wizard of Oz." Carvel narrated the unrehearsed ads and his voice was, to be kind, less than melodic. The first ones hit the Rochester market in 1950, Silverman said.Ĭarvel's folksy, down-home radio and television ads quickly became popular and noticeable. In 1947, Carvel started to franchise the company and opened 25 ice cream shops by the early 1950s. Google Maps dynamically plans new routes based on real-time traffic information, even helping you choose the most desirable lanes.He did so well that he "realized he could make a lot more money working from a fixed location," and eventually bought the property and converted it into a roadside stand, according to corporate literature. Travel smoothly, bid farewell to congestion Fine navigation and lane guidance will escort you all the way. You don’t have to worry about missing an illegible ramp exit any more. The first step with right direction gets ahead of others in the following steps. With more data and better control, you can optimize resources and routes, decreasing idle time for your drivers, improving wait times for your customers, and creating efficiencies for your business.Įxpress your appreciation for the place you like with a comment, express your dissatisfaction with the place you don't like with a score, and add your own photos and record every place you go on your trip. When drivers are able to stay in your app as they navigate to a destination, you can send them alerts and notifications, add trips on the fly, and get a better overall look at their navigation behavior. Improve your operations by interacting with drivers in real time You can save your address and business address, track where you've visited before, and quickly find the most recently searched location. Log in to your Google account and enjoy your own Google Maps.
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